As one Portland’s notable media personalities, Pete Schulberg serves as Communications Director for Oregon Partnership, a Portland-based non-profit that provides drug and alcohol prevention education and treatment referral. Schulberg’s career spans the TV, radio and print media and is often called upon to provide media commentary, analysis and consulting.
From 1985 to 1993, Schulberg was the weeknight co-anchor for KGW(8), Portland’s NBC affiliate. Earlier, he had been a reporter/anchor at KGW and the Washington, D.C. bureau chief for King Broadcasting Co. When King Broadcasting was sold to an out-of-state company in 1993, Schulberg left to become the media columnist/critic for the Oregonian newspaper, where he also wrote feature stories.
In 2000, Schulberg was hired as the morning drive time host for news/talk KPAM (860AM) and as the media columnist for the Portland Tribune newspaper, both owned by Pamplin Communications. chulberg has earned awards in investigative and feature reporting for his work in the TV news and newspaper media.
Four years later, he was hired by the City of Portland to become spokesman for the Portland Parks Bureau. But when Oregon Partnership - where Schulberg served as a board member - needed a communications director, he jumped at the chance.
"I have always felt that the most effective and most economical way to combat substance abuse and underage drinking is to beef up prevention efforts and that’s what Oregon Partnership does," says Schulberg. In the next decade, prevention will increasingly become a bigger piece of the puzzle in changing people’s attitudes.
In 1996, Schulberg wrote the 2nd edition of Radio Advertising: The Authoritative Handbook, a book that his father, a CBS Radio account executive, originally authored six years earlier. Schulberg is the father of two children, Robbie, 14 and Haley 9. His interests include running, sports, and reading.